Stand out with your user-generated content (UGC)

Stand out with your user-generated content (UGC)
March 3, 2022

The balance of content is advancing by leaps and bounds, moving away from the physical world and gravitating, with greater forcefulness and forcefulness, in the orbit of the virtual and digital (NFT’s, Spark Ads, SEO in social networks…). Even so, there are elements that never lose their validity and importance, such as the opinion of users (now also online).

At Fun Providers, a communication and digital marketing agency, we are fully aware that word of mouth continues to enjoy infinite power. On the Internet, the comments of Internet users are also widely listened to and valued before purchasing a particular product or service.

Improve your SEO with User Generated Content (UGC)

A good position within the main search engines (Google, Bing, Baidu, Yahoo) is key to having visibility. To convert that presence into the coveted conversion to sales, one of the pillars on which the content strategy must be based are the buyers themselves.

Social networks have fostered countless interactions, creating solid communities of Internet users. Leveraging on this, the credibility and effectiveness of consumer comments are gaining weight against brands that have clear commercial aspirations. In the form of a post, review, note (based on stars or scores from zero to ten), meme, photo, video, etc. users progressively generate a state of opinion about a certain product.

The buyer as brand ambassador

The manufacturer no longer speaks, but the one who sings the benefits is now the buyer. The strong point of this technique lies in its power to go viral, which will be a great ally in materializing the corporate sales strategy.

Thanks to the use of UGC, you will improve your organic reach, you will lighten the MK budget (it is a much cheaper tool than advertising), you will simultaneously strengthen SEO and your online reputation and you will increase the conversion rate to sales. If you want to go one step further, you can even rely on review management platforms, such as Retamo or Revi.

Encourage buyers to explain their experiences

Accompany your strategy with an attractive incentive plan that will encourage the creation of comments and, in the medium and long term, will create a community around your brand and its flagship products.

With a thorough User Generated Content (UGC) plan, coupled with your arsenal of digital marketing and communication strategies and techniques, you will be unstoppable. If you need a travel partner, at Fun Providers we will be happy to accompany you.